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Nothing to Hide

Transparency is something that can be hard to find in today’s business environment — but for us, it’s part of what makes us a Certified B Corporation® and why we truly have nothing to hide. We shared a bit about what a B CorpTM actually is in a previous blog post, but it’s important to know why we align with B CorpTM values.

Based on results from a recent study by Nielsen Global Survey, 55% of online consumers across 60 countries report they are willing to pay higher prices for products and services offered by socially and environmentally committed companies. When it comes to follow up, 52% of respondents said that in the last six months, they had purchased one or more product or service from a socially responsible company, with that number at 40% specifically for North American respondents. Through their purchases, people are certainly conveying that a corporation’s social purpose greatly impacts their decision making.

This data helps explain why being a B CorpTM is at the core of Bug Protector — because being a catalyst of social change is highly important to a natural company. It allows us to promote a sustainable environment, and more than that, it accurately reflects the way we do business. We’re committed to benefiting our employees, community and the world around us. It’s part of our culture. It’s who we are.

Being a B CorpTM also distinguishes us from more traditional businesses, giving us a way to better communicate that our commitment to the whole of society is different from the many others claiming to be “green” and “earth-friendly.” It shows that we’re authentic and truly responsible with our resources. It’s an affiliation that is truly meaningful.

Nielsen’s survey also showed that 52% of survey takers said their buying decisions are partially influenced by the product’s packaging, as they check the label to make sure the company is a genuine advocate of positive social and environmental causes. This is why we include the Certified B Corporation® logo on all of our product labels, reassuring our customers that we can back up our claims and passion for doing good.

Socially responsible brands are very much making an impact, so when you purchase from a B CorpTM, you’re making a difference in the world.